PlayUp is a NSW-based Australian bookmaker which launched in October 2019 by PlayUp Interactive Limited.
Licensed in Northern Territory, Playup is the culmination of several established betting brands being purchased by the Fantasy Sports giant to enter the betting space. Topbetta, Madbookie and Classicbet were taken over by PlayUp in mid-2018, with the brands being later merged to form PlayUp to take on the overseas based corporates and provide an Australian owned alternative.
With an experienced team and a customer-centric focus, Playup is primed to make giant strides in 2020 as the best fixed odds betting provider in Australia and beyond.
